Promoters became pixels

It was always hard to control the army of promoters. Especially in nation-wide campaigns.

But promoters were many times the only real life contacts with the brand for consumers (except salespeople and post buy service people), besides their “push” possibilities.

As consumers get more and more distracted in their life, as they have got used to millions of spam that young promoters are giving them, they simply ignore the message. People also became less open to unknown people stopping them on the street (making them to take off the headphones …).

But with the appearance of social media, people are still “virginally open” for any kind of “cyber relations” – even with brands.

So this is the golden era of the cyber-BTL.

Catch them while they want to be caught!