Euphoria
The one you get when you get a nice idea for a current project. Euphoria. Happines without reason. After endless brainstormings, several hysterical incidents at the office (where is the toilette paper!?!?!?!) you finally come to a nice solution.
Then art director's supposed to do a nice design. And does it. Euphoria continues. When it's shown to the agency people they all like it.
In two hours we're about to present ideas. Will client like it and pro-long the euphoria? Experience says that client will not like it and we will develop the same boring but colorful ad as we always do.
But there is always a chance of self promotion ... for good ideas ...
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